For any business ready to scale

The headquarters that runs your business at lightning speed.

Tired of chasing customers, digging through emails and fighting spreadsheets at midnight? Northbound HQ finds warm leads, writes to them in your voice, and takes the admin off your plate, so you can get back to growing.

Book a free call See how it works

We build it. You run it. You own it.

Real results
Appy Hour case study
$540 wholesale order from one morning of outreach
Morning Agents find 56 warm leads that fit
Same morning 26 personal emails sent in your voice
Within 24 hours Replies land, and the $540 order comes in
Since switching to Northbound HQ, the business took off
+59% sales vs last year
6 staff hired to keep up
$250K on track for 2026

Watch

Meet Northbound HQ.

In under three minutes, Franky shows how he runs Appy Hour on Claude, how the system took his business to a new level, and how it handles lead outreach faster than any person could.

Book a free call

Sound familiar?

Buried in admin, with no time left to grow.

You started a business, not a desk job. But emails, spreadsheets and scheduling eat your days, and scaling up on your own feels impossible.

No time to find customers

Searching for the right shops, clients and partners eats hours you don't have, so sales come down to luck and referrals.

Cold emails get ignored

Generic pitches read like spam. Personal ones take forever to write, so they never get sent.

Promises slip

You say you'll send samples or a quote. A busy week happens, and a warm deal goes cold.

No one to ask before big decisions

Raise prices? Hire help? Take on a new market? You're making calls worth thousands of dollars on gut feel, with nobody to check your thinking.

Buried in your inbox

Hours every week sorting emails, hunting for the one that matters, and writing the same replies again and again.

Lost in spreadsheets

Late nights fixing formulas, updating cash logs and rebuilding staff schedules by hand. Time and energy you never get back.

Warm leads at hyper speed.

Lead Hunt and Outreach

From your ideal customer to a personal email, in one morning.

Tell it who you want to sell to. A team of AI agents does the searching, checking and writing that used to take you weeks.

1

Describe who you want

"Independent delis and gift shops on Vancouver Island that stock local makers."

2

Agents hunt and check

Each lead is checked: still open, a real contact, and a specific reason it's a fit.

3

Emails written in your voice

Every email opens with something true about that business, drafted in your own Gmail.

4

You review and send

Nothing goes out without your OK. Replies land in your inbox, warm and ready.

Live demo

Here's what one morning looks like.

Watch a real lead hunt for Appy Hour using the Northbound HQ system: 36 warm leads in about five minutes. Six agents search at once, each lead gets checked, and the list fills in while you watch.

Get this for your business

Personal, not mass mail.

Templates get ignored because they could be sent to anyone. Every draft names something real about the business it's going to, and sounds like you wrote it on a good day.

Learns your tone from emails you've already sent
Sent from your own address, not a bulk mail tool
You approve every email before it sends
Draft in your Gmail Sample draft
ToMaya, Cedar and Salt Deli
SubjectSomething for your new cheese counter

Hi Maya,

Saw you just opened the cheese counter, congrats. We make smoked olives here on the Island and they've been a hit next to aged cheddar at markets this summer.

Happy to drop off a sample this week if you'd like to try them with your lineup.

Cheers,
Franky

Your Advisory Team

A bench of experts on call before every big decision.

Most owners make every call alone. Your HQ comes with an advisory team built around your business: specialists in pricing, sourcing, sales, operations and growth. Bring them a question and they think it through from every angle, argue it out, and hand you one clear next step.

It knows your businessYour products, prices, customers and goals are built in, so the advice fits you, not some generic company.
It pushes backA built in red team argues the other side, so you hear the strongest case against your idea before you spend money on it.
It ends with actionEvery answer has a bottom line, the money at stake, and something you can do this week.
Strategy session Sample view
Should I raise prices before the holiday season, or will I lose regulars?
Pricing strategist Sales specialist Margin lead Red team
Bottom line Raise your two best sellers now and hold your entry price, so regulars still have an easy yes.
Red team If a competitor sits two stalls over, test the new price for two weeks before committing.
Do this week Update your price cards and track units sold per day against last month.

Promises Board

Nothing you promised gets forgotten.

Every customer and every commitment on one board. Each morning it reads your inbox, moves replies forward, adds new tasks and puts deliveries on your calendar.

Owed by you2
Send samples to Cedar and SaltPromised for Thursday
Quote for Westshore Gift CoAsked yesterday
Waiting on them2
Harbourview Tasting RoomTrying samples with the chef
Island Market Co opFollow up drafted for Monday
Closed1
Wholesale orderDelivery on your calendar
Updated from your inbox every morning

Admin, handled

Get your evenings back.

Emails, spreadsheets, schedules. The busywork that eats your week gets done by your HQ. Just ask for it in plain words, and it's handled.

Inbox sorted

Each morning it reads your email, flags what needs you, and drafts replies to the rest.

Spreadsheets built for you

Cash logs, budgets and trackers, built clean and kept up to date. No more formulas at midnight.

Staff scheduled

Shifts, events and deliveries go straight onto your Google Calendar, checked against who's free.

Your life on one schedule

Business and personal in one place, with reminders exactly when you need them.

Schedule my staff for next week's markets and send me the sheet.
Next weekSample view
MonTueThuSatSun SamMarketMarketMarket AlexKitchenKitchenMarket YouGymSales callsMarketFamily day
Added to Google Calendar, spreadsheet sent

The time you get back goes where it matters.

Growing the businessMore sales calls, new markets, better ideas.
Time with familyEvenings and weekends that aren't spent on admin.
Your healthRoom in the week for the gym, sleep and a real break.

How it works

We build it. You run it.

No software to learn and no agency on retainer. Your HQ is set up inside your own accounts, and you're trained to drive it.

01

Discovery call

We map what you sell, who buys it, your prices, your goals and how you like to write.

02

We build your HQ

Your advisory team, your email and calendar connected, your first lead hunt run, and your promises board set up.

03

Training and handover

A live training session, short recorded walkthroughs, and a one page cheat sheet with your daily routine.

Case study

Built and tested on a real business first.

Appy Hour is a small batch olive maker in Victoria, BC, selling at markets and wholesale to shops, tasting rooms and distilleries. Since building the business around the Northbound HQ system, Appy Hour has grown fast. Here are the numbers.

The Appy Hour market booth Smoky Truffle and Cowboy Candy olive packs
+59% sales this year compared to the same period in 2025
6 new staff hired to keep up with the growth
56 checked leads found by the agent team, each with a contact and a reason to pitch
26 personal emails sent in a single morning
24h to the first replies
$540 wholesale order, tracked through to delivery

Who it's for

Olives were the test. Your business is next.

The system was proven on a food business, but it's built for any owner who wants to scale without drowning in admin. If you win customers by reaching out, it works for you.

Coaches and consultants Agencies and freelancers Trades and home services Food and drink makers Wholesale and B2B sellers Events and catering Studios and gyms Real estate and property
A business coach Finds founders who just posted about hiring their first team, and writes each one a note about the growing pains ahead.
A landscaping company Finds strata buildings and offices nearby, pitches seasonal contracts, and schedules crews around the jobs that land.
A marketing agency Finds local businesses with outdated websites, opens with a specific fix, and tracks every proposal to a yes or no.

Pricing

One setup. Yours to keep.

Everything is built in your own accounts. Stop paying anytime and your HQ stays with you.

HQ Setup $1,000 CAD One time
  • Custom advisory team
  • Promises board with daily Gmail sync
  • Email and calendar connected
  • One live training session
  • 30 days of support after handover
Book a free call
HQ plus Lead EngineMost popular
$1,500 CAD One time
  • Everything in HQ Setup
  • Hyper targeted lead hunt with agents
  • Outreach emails written in your voice
  • Two training sessions
  • 30 days of support after handover
Book a free call
Monthly support $150 CAD / month Optional, starts after your free first month
  • Monthly check in call
  • Questions answered by email
  • Fixes and tune ups as your business changes
  • New lead hunts for new markets

Prefer no subscription? Book help when you need it at $100 an hour.

Ask about support

Your HQ runs on your own AI account (Claude), billed to you directly by the provider. That's what keeps it yours.

Questions

Do I need to know anything about AI?

No. You talk to it like you'd talk to an assistant. The training and cheat sheet show you exactly what to say each day.

Do you run it for me?

No. We build it and train you, and you drive it day to day. Optional monthly support covers questions, fixes and tune ups.

Will it send emails without me?

No. It drafts in your Gmail and you approve what goes out.

What happens if I stop paying?

Nothing breaks. Everything lives in your own accounts, so your HQ, your leads and your customer list stay with you.

My business isn't food. Will it work?

If you win customers by reaching out to them, yes. The case study is a food business because that's where it was built and tested.